The Sotto Journal

Why Every Lash Brand Markets to 22-Year-Olds (And Why We Do Not)

Why Every Lash Brand Markets to 22-Year-Olds (A...

Open any beauty magazine, scroll any beauty brand's Instagram, or walk into any Sephora. The lash wall tells the same story: dramatic volume, maximum length, and a 22-year-old model with...

Why Every Lash Brand Markets to 22-Year-Olds (A...

Open any beauty magazine, scroll any beauty brand's Instagram, or walk into any Sephora. The lash wall tells the same story: dramatic volume, maximum length, and a 22-year-old model with...

Strip Lashes in 2 Minutes: A Guide for Women Who Have Never Tried

Strip Lashes in 2 Minutes: A Guide for Women Wh...

You are not bad at strip lashes. The strip lashes you tried were bad for you.That distinction matters, because most women over 35 who have attempted false lashes had exactly...

Strip Lashes in 2 Minutes: A Guide for Women Wh...

You are not bad at strip lashes. The strip lashes you tried were bad for you.That distinction matters, because most women over 35 who have attempted false lashes had exactly...

Why Your Lashes Thin After 35 (And What Actually Helps)

Why Your Lashes Thin After 35 (And What Actuall...

If you have noticed your lashes looking shorter, sparser, or just less there than they used to be, you are not imagining it. And you are not alone.After 35, lash...

Why Your Lashes Thin After 35 (And What Actuall...

If you have noticed your lashes looking shorter, sparser, or just less there than they used to be, you are not imagining it. And you are not alone.After 35, lash...